Once your Prime account gains access to the new feature, that won’t be an issue at all. And better yet, if you’re on the receiving end of the gift, you have the option of accepting the gift, or converting it into a gift card – all without notifying the sender of your decision. The recipient will receive an email or text within 5 minutes of you placing the order. They’ll then have the option of accepting the gift, or exchanging it for a gift card. You won’t know which option they pick, and their address will remain private.