The social media company describes its new launch as a “way to experience the joy and creativity of TikTok together at home.” This includes support for the user’s “For You” and “Following” feeds, as well as access to lists of the most liked and most viewed videos from categories like gaming, comedy, food, and animals. A new “Discover” page is also shipping with the app to help users find new content and new creators based on their past viewing history and behavior. Although the landscape format of smart TV screens may seem like a strange home for TikTok’s traditionally vertical, smartphone-centric videos, this move greatly expands the avenues through which users can consume its content. It could also potentially provide a channel through which the video-based social network could produce longer-form content or serve as an asynchronous video chat platform for the 1.5 billion users it is expected to boast by next year.
